For that you need repeated interactions and reputation networks. It requires densely networked communities where defection is punished with ostracism and tainted reputation. It works in small communities that have known each other for generations and are expected to rely on each other in the future.

The ability to move into new circles every few years incentivizes defection and low trust interactions.

However tight knit, reputation based groups will tend towards risk aversion and conformity and tall poppy syndrome and nepotism. Low trust enables outlier performance.