Sony's Net Profit Drops 95% Q4 2008
online.wsj.com
online.wsj.com
It's not uncommon for profits to see significant fluctuation.
Especially in this market.
> Profit is down 95%, not net revenue. If they made $1,000,000,001 in revenue on $1,000,000,000 in expenses last year, and had identical expenses but made 95¢ less this year, then their profits would be down 95%.
The absolute numbers are still striking: profit last year was $2.2 billion, dropping to $115 million. That's huge, not $1.
How is that possible? I can accept the economic slowdown being a contributor–but not to the tune of 95%.
We had the year 1929. Sure, quite none of us lived it, but we don't seem to have learned the lesson, we did even worse with our new and sophisticated economic systems...