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Comment by DrStalker | Hacker News Reader

In Australia they did this a year ago - predictably using common names with a scattering of rare names. Then they did "relationship" ones - sister, boss, mother, etc.

At one stage I saw a coke event of some sort in a mall that looked like you could line up and get a bottle custom printed with any name on it.

It was definitely successful increasing the amount of people talking about coke, even if only to lament that they'd never be able to find their name.

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Also, Will Anderson (from Gruen Planet) found you couldn't order ones labeled "Pepsi" or "Urine", but you could order one for "Dia" and another for "Betes".

http://www.youtube.com/watch?v=Bb_I95JkFLc

Every time someone managed to get a custom printed Coke bottle - the proud owner inevitably photographed the bottle for display on Facebook - which of course is the real genius behind their marketing campaign.

It may have been an expensive marketing exercise for Coca-Cola, but being so different definitely grabs headlines.

and, at the same time, in response to proposals for federal laws to replicate successful SA and NT container deposit schemes, they were whining to government that the cost of printing '10c deposit refunded upon return' on their labels would be unbearable ...

I never once saw a James (my own name). It could be confirmation bias, but I swear very common names were not printed as often to keep more people looking for their own names.

http://www.wolframalpha.com/input/?i=common+names

Yep, my friend lined up to get one, the line was massive. It took him maybe half an hour when we went, but later the line was about 4 times as long.

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