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>If worked fine in the em early 2000 for cars with service plans or recalls.

If you are telling customers today that their car will not receive updates or that the only way to receive updates is with an appointment at a dealership, they will not buy your car.

It is not the early 2000s anymore, customers expect and want software support for their vehicles.

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You've been drinking too much corporate coolaid. Zero percent of consumers care about having forced OTA updates. They want their vehicle to turn on, go, stop, and stream music from their personal tracking device.

Next you'll tell me co-pilot is the best part of office 365

In the context, it would take an ignorant consumer to choose a vehicle that could lose engine, steering, and braking - and complete bricking - while at highway speed, over a dealer appointment that's included in your maintenance program.

Frankly, this incident seems like an active nhsta would regulate away ota updates on its own. The best interpretation is that this single update is worse than the failed keyed ignition issues that led to push to start regulation.

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