I think this is exactly the right intuition. I think people hopelessly underestimate the human tendency to do nothing. We have this idea that if an innovation is good enough it should “sell itself”, and that’s almost never true because across all organizations, it’s almost always safer to do nothing, adopt nothing, keep doing what you’re doing.

No one gets fired for suggesting no change.

It takes a special level of hype where “doing nothing” is no longer the sensible choice.

Do I wish this hype was spread around to other technologies that are also awesome, of course. I’d love to help someone figure out a way to do that but as of now, we don’t know how to do that. Humans are very bad at holding two different ideas in their head.