I don't think it's AGI, but rather video production. OpenAI wants to build the next video social network / ads / tv / movie production system. The moat is the massive compute required.
But my personal belief is Sam Altman has a singular goal: AGI. Everything else keeps the lights on.
My impression is that I hear a lot more about basic research from the competing high-profile labs, while OpenAI feels focused on their established stable of products. They also had high-profile researchers leave. Does OpenAI still have a culture looking for the next breakthroughs? How does their brain trust rank?
Of course, there wouldn't be many people who don't want to be trillionaires. Rare exceptions[1]. But these are the people with means to get there.
[1]: No means NO - Do you want a one million dollar answer NO!: https://www.youtube.com/watch?v=GtWC4X628Ek