Hey now, you can't just call it "fascism" like that. It doesn't come from the Fascia region of Italy, and plus that word hurts people's feelings. Maybe try "sparkling autocratic authoritarianism" instead.
Fascism comes from “fascio” (not from the small town of Fascia) that means “bundle”.
The idea is that, like rods are fragile by themselves but strong as a bundle, an individual is either with the group (making it stronger) or an enemy of it. No room for discussion or disagreement
The idea is the fascists dont want to be called fascist because fascists are losers and _this_ time surely they will win.