Everything boils down to terrible (USA?) "city" planning - instead of having anything relatively close-by so you can walk to to get the groceries or the "burrito" can be delivered on bike it has to involved absurdly heavy car...
Very much treating the symptoms rather than the root problems.
There's a lot of empirical evidence that people will chose bikes over cars if the infrastructure made it safe and convenient, even with terrible weather. Paris, Copenhagen, and Amsterdam come to mind, but there are many more examples.