Ask HN: What's up with Rapleaf ads *everywhere*?

Just curious, I see their ads on nearly every site I visit across the Whole World Wide Web - from respectable network news sites to seedy torrent sites. It seems quite inescapable and has been going on for weeks.

Any insights on why they are burning so much cash on ads?

I really hope they've done some A/B testing with those ads. I have my doubts that an ad of 5 white guys in suits hunched over laptops in a field have much of a click-thru rate. If you click thru, you go to http://business.rapleaf.com/ which has a picture of a puzzle and painfully dull copy.

Did they just give up and decide to just sink the rest of their VC money into brute force ads and then go on vacation?

Just curious if anyone knows the back-story ;)