So in short, the cells are not becoming alive or dead based on the states of their neighbors, but rather on the topology of their neighborhoods.
The details are beyond the scope of a short write up, but are easy to explore in the rule-editor in the GUI of the code.
Here is an example of a rule that is markedly different from a typical "life-like" rule: https://videopress.com/v/lQ5Bghsj
The level of structure and self-organization is striking, to me at least.
Also in all the rules - the links are visible and can have binary or real-valued states as well as the cells. So this enables pretty rich topology which rules can utilize.