Why More People Are Using Subtitles While Watching TV, Movies [video]

For me, it's about the horrible sound mixing that takes place in movies these days. It makes so much of the dialogue unintelligible.

When I'm watching older movies, there's never a need to turn on subtitles just so I can understand what people are saying.

40% 18-44, 28% 45 or older

3:50 Netflix US 50% use

Internationalization, multitasking, noise