It means you'll either to go to gulag or you'll become supremely wealthy. Possibly both, first the latter, then the former when you outlive your usefulness.

Which is better than just being a normal person who goes to gulag with no wealth.

You saw it on a smaller scale before. Supporters of the current regime would get paid a lot for a while, then promptly forgotten about. Remember Steven Crowder complaining that 50 million dollars was too little - but where is he now? He's irrelevant. That was before they had gulags.