If you do a good enough job publishing the official government narrative, you might get promoted to cabinet member. Half this cabinet are former teenage youtubers who did a good enough job supporting the regime's first term.
So many communists ended up imprisoned by other communists because they weren't pure enough or because scape goat was needed.
These YouTube kids...
Which is better than just being a normal person who goes to gulag with no wealth.
You saw it on a smaller scale before. Supporters of the current regime would get paid a lot for a while, then promptly forgotten about. Remember Steven Crowder complaining that 50 million dollars was too little - but where is he now? He's irrelevant. That was before they had gulags.
To be clear, his career imploded when he got caught on camera abusing his wife. It's not like he ended up on the wrong side of a power struggle.
And it's worth noting that as of last month he's now the #1 right wing influencer on Youtube. (The reason why he's now in that spot is left as an exercise for the reader.)