Sadly in small business Microsoft have a lock because no SMB wants to be the awkward outlier whose IT makes them hard to do business with.
For example, to be that supplier that whose documents never quite look quite right or who always struggles with the docusign /PDF /email /spreadsheet /whatever whatever.
For an SMB, fitting in with the de facto IT herd that is represented by your customers and partners is essential for survival. Sure, some SMBs do decide to buck the trend and move over, but it's hard and not for the faint hearted.
Time will tell if this problem solves itself as 365 becomes a pure web app and Windows becomes an RDP-like Cloud PC.
The irony of Bill Gates vision of a Personal computer where you run what you like and not what the mainframe gives your terminal becoming Windows where you consume what you are told to is not lost on me.