Their online notoriety only started after a flooding in Thailand that contaminated all manufacturing clean room for spindle motors in existence, causing bunch of post-flood ST3000DM001 to fail quickly, which probably incentivized enough people for the Backblaze stat tracking to gain recognition and to continue to this date.
But even if one puts aside such models affected by the same problem, Seagate drives always exhibited shorter real world MTBF. Since it's not in interest of Backblaze or anyone to smear their brand, they must be tweaking data processing to leave out some of those obvious figures.