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I'm surprised we haven't seen more live AR/VR sports content. There's so much that could be enhanced via the Vision Pro if the app content were there, and Apple is clearly able to throw money around to make things happen.

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The content creation engine is really only starting now, it's a pretty ripe "gold rush" opportunity for those that are willing to get their hands dirty. There wasn't even a formalised workflow until about a month ago.

Meanwhile you're spot on about spots, here's a news post from about a week ago:

https://www.apple.com/newsroom/2025/10/spectrum-brings-nba-g...

Watching sports alone is not a hobby enjoyed by most people.

I would absolutely disagree. A lot of my friends and relatives will spend their evenings (especially during basketball/football playoffs) alone watching sports. Sometimes with their partners in the room, but they're often not paying attention. It's only really the major games (final four+, super bowl, etc) that they'll gather together to watch.

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