Apple is already offering apps that work on all devices on their stores. Look at every single Apple Arcade release as an example. That's their vision; every device has a specific UI, but apps can run on all of them separately.
They likely have enough talented developers to make iOS run Mac apps natively. But I assume they neither want to cannibalize their laptop market nor want to let people circumvent the 30% fee for the iOS App Store, which is not required for Mac software.
I’m struggling to see this amount of work translate into more sales or a better experience for more than a token number of customers.
I’m super doubtful it would be that impactful. Also, switching Mac sales to Vision Pro sales probably works well for Apple in the long run.