It is very reasonable to think that our attention (in the form of editorialized reporting, or funded initiatives) is being spent on actual material problems affecting most people, and this article is claiming this is a gap here... which I, and maybe many others think is valuable.
> how many times can you write the same thing "american's are fat"?
Until its less of a problem? Like any difficult problem in the world, you can keep coming at it from different ways, use the latest / most effective tools of the day, look for new opportunities, etc, etc.