And the rabbit was just an android app bundled with a low end phone.
Which is very common when everyone has big hires screens and oodles of compute power in their pocket. What can a new entrant offer which couldn't be an app?
Laptops put a computer in your backpack.
Smartphones put a computer in your pocket.
(I’m not sure what is next, but it’s coming, eventually.)
Getting computers smaller and smaller gets impractical in terms of user interface. A possibility is neural implants. But the other direction we’re already facing is just smarter everything with microprocessors everywhere. Each device does not need to run Android to be useful (or annoying, because not everything needs to get smart and adding processing is also adding new and exciting failure modes). But each device still integrates a computer.
Even then, that use case is covered by Bluetooth headphones connected to a phone that can be either in a pocket or stowed safely 10m away.
A projector is none of that. A projector is a gimmick. The projector could cost $5 and it would still fail to capture an audience if it wasn't just a side-feature on a more conventional phone.