I think there is a real need for an open *nix desktop that is friendly to a broad base of users - which is how I see Ubuntu. If a canonical/amazon "itunes" is the way to finance it, then fine. I'd rather them monetize a peripheral service, perhaps an itunes-esque offering, and support a strong linux desktop market, than see them waste away.
But I worry about slippery slopes ... will rightsholders demand DRM that subverts openness?