This is not targeted at consumers. It’s competing with nVidia’s high RAM workstation cards. Think $10K price range, not $1-2K.
The 160GB of LPDDR5X chips alone is expensive enough that they couldn’t release this at the $2K price point unless they felt like giving it away (which they don’t)
Any higher and its not really a disruption
They made a dent in the HPC market / Top500 with intel MAX.
It will be interesting to see if they can make a dent in the AI inference market (presumably datacenter/enterprise).
If the internal bus architecture is anything similar to QPI, getting the 'different' parts to communicate reliably is probably also a pain.
Prices are set by what the market will bear, not the lowest possible price where they could break even on the BOM and manufacturing costs.
The high cost of the LPDDR5X should be a clue that this is going to be in the $10K range, not the $2K range.
Intel for intel on your Intels, perhaps.