By putting his wealth into a vision, I mean all the test flights, being much more tolerant of failure, betting everything on Starlink. We're at flight 13, and likely at least flight 16 before anything orbital, likely into the upper 20s before reliable refueling and non-Starlink payloads. Most other rich people haven't done much besides minimally funding small startups or dead end joyrides.
Bezos has been somewhat similar, he has been pouring billions into BO, and while BO has moved at a slower pace, he's clearly committed for the long term too, considering all the investments into things that only make sense if New Glenn acheives reliable booster reuse (the giant futuristic rocket factory, Project Jarvis, the lunar cargo lander).