I guess the confusion is because in Western societies people are used to the doublespeak of only calling something propaganda when it is done by the "other side". The other side is "spreading the narrative" you are "reporting facts".
You use different words to describe the same thing. Like the good guys are "rebels" and the bad guys are "terrorists".
There is nothing wrong with propaganda. It can be used for good or bad. Just don't start falling for your own one.