If I buy a Google Pixel device then I AM a consumer. You don't have to choose, you could release a separate device for those who know what they're doing, just like Mozilla releases a separate edition of Firefox that doesn't require signatures.

And yes, I while I can still install some alternative OS on my older Pixel (now Google has stopped providing device trees for the newer ones which I therefore won't buy), Google constantly tries to make this as insufferable as possible with their "Play Integrity" crap.