This is a core tenet of Startupist religious dogma. People really believe it.

Part of being deep in the establishment is that you have to proclaim you're anti-establiahment.

It's like the perfect pop song - "I kissed a girl" by Katy Perry.

Do I think she's kissed a girl? No, no I don't.

People like to think that they are anti-establishment and disruptive at a startup. They conveniently ignore who is writing the cheques.