Tiktok having a borderline unusable web app has done wonders for me. I'll end up on it because someone sent me a link, I can watch that ONE video, a single time, before normally I get a spot-the-boat style captcha or an "install the app" modal. Even trying to get past that point, it feels like the site is somehow falling apart at the seams as you navigate around. I know the concept is "well people will install the app then" but that's also annoyingly frictionful.
They unintentionally made the most literal social media experience: some one sends me media, I watch it once, I leave before the site crumbles to pieces like an ancient tomb that was only held together by a load-bearing dog video.