It's a real life treasure hunt in the Blue Ridge Mountains with a current total prize of $31,200+ in gold coins and a growing side pot.
I modeled it off of last year's Project Skydrop (https://projectskydrop.com) which was in the Boston area.
* Shrinking search area (today, Day 5, it will be 160 miles, on Day 21 it'll be just 1 foot wide)
* 24/7 webcam trained on the jar of gold coins sitting on the forest floor just off a public hiking trail
* Premium upgrades ($10 from each upgrade goes towards the side pot) for aerial photos above the treasure and access to a private online community (and you get your daily clues earlier)
* $2 from each upgrade goes towards the goal of raising $20k for continued Hurricane Helene relief
So far the side pot is $6k and climbing.
It's been such a fun project to work on, but also a lot of work. Tons of moving parts and checking twice and three times to make sure you've scrubbed all the EXIF data, etc.