In this formulation, you define (a, b) + (c, d) to be (a+c, b+d). And you define (a, b) * (c, d) to be (a * c + b * d, a * d + b * c). After a little work you can prove that both operations send equivalence classes to equivalence classes.
Then you can embed as follows. The natural n gets mapped to the integer (n, 0). The integer m gets mapped to the rational (m, 1). The rational r gets mapped to the real (r, r, r, r, ....). And the real x gets mapped onto the complex number x + 0i.