I find the copy on the website to be rather vague or off-topic.

From the homepage:

  Tent is open, decentralized, and built for the future. Tent changes everything.

  Tent allows every user to run their own server, but like email and the web, most
  users will use a hosting service to handle it.

and the blog:

  The documentation for Tent version 0.1 is now available along with a reference
  server, tentd.

From halfway down the homepage:

  What is Tent?
  Tent is a protocol for open, decentralized social networking.

I understand that the creators are busy building the product, but some marketing can really help create an excited community.

Is this project like Diaspora? How is this different from the competition. I'm excited to hear how this is unique and to see where the project goes.