This is rooted in the assumption that capitalism provides what people want, rather than the worst that they will still accept. Endlessly cutting costs and then blaming the tastes of the consumer is why people put out anti-corporation pieces like the original video. That is not to say that Sysco is not operating logically.. but if the best move in a system leads to an unfavourable outcome for those that should benefit from it, then the system itself is the problem. Or another way to phrase it: there is a reason why that video resonated with many people that goes beyond trying to blame others for your problems.