Have you ever in your life met, or even heard of, a single person who said "I'm not buying an EV because I read a PR piece that Toyota is doing R&D on some weird cutting edge tech thing" ?
Which the Japanese government and Toyota have also been pushing hard for reasons that don't appear to make any logical sense.
The classic examples of "groupthink" used to be the Japanese Navy in WW2 but I think we have a new contender.
Their hydrogen fuel cell technology is very good for what is. It’s just not something many people need.