Is it? Companies like Google coddle users instead of teaching them how to browse smarter and detect phishing for themselves. Google wants people to stay ignorant so they can squeeze them for money instead of phishers.
But over half of the world has internet access, mostly via Chrome (largely via Android inclusion). At least some frontline protection (that can be turned off) is warranted when you need to cater to at least the millions of people who just started accessing the internet today, and the billions who don't/can't/won't put the effort in to learn those "Internet street smarts".