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This logo is bad.. not even talking about the mark, the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k', the 'a' and the 'k' bad, even the lower bar on the 'f' angle is just... eww. And then the mark. I dont get any of this.

Oof that a

> the fonts are wtf. Uppercase 'F' shorter than the lower 'l' and 'k'

Just like in the old one. That is not strange in the slightest, it is a very common feature of typefaces that the ascenders of lower case letters overshoot the height of uppercase. That is one of the ways to distinguish an uppercase i from a lower case L.

> And then the mark. I dont get any of this.

They look to be following the Material Design logo trend that was in fashion a while ago. Following trends in logo design is never a good idea, it makes them look outdated soon.

I take it you’re not from Europe.

https://en.wikipedia.org/wiki/Drinking_horn

Using a chili pepper as a flask could work, though, but not necessarily recommended.

I was going to post the same thing; glad I searched for 'chili' and found your comment.

I feel dumb - I thought it was a chili pepper, too.