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It was after a big sponsor pulled out and presumably before Shopify stepped in...

One of the major sources of funding was cut because they sided with the devil...

The dastardly devil who made the whole thing popular in the first place! Quite a devil indeed.

Yes? What's your point?

To make fun of the idea that DHH is a devil.

they were funded by a company run by a guy who read DHH's blog and cut funding unless they excommunicated him