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have you ever heard of Hello Kitty? Sanrio has 13B market cap.

Not following the connection between Popmart (Labubu) and Sanrio (Hello Kitty), other than the fact that they've done some licensing deals together.

> The ~~Labubu~~ Hello Kitty phenomenon is interesting not even sure where they came from but now they're just everywhere

The point is, it's the same sentence for a different time.