If I google ‘sverken hugston’ I don’t get any porn or prostitution results. Nor if I google just ‘sverken’.
It is not just this, but things like order of search results (even just what shows up on auto-completion) has toppled election and changed the minds of undecided voters.
My clients (which are most the Gov, Uni, Med, are not happy for it but they got over it. My proposals for funds/contracts suddenly get denied unless I explain what is really happening. This is not only damage to reputation but also to business. I repeat this has to stop. Now the competent Authorities are investigating properly but as always they get off with a fine (which is in Billion btw).The choice for them is Either stop this or pay billions, The world belongs to everyone.
But also: what google shows here is what's being indexed on your website. It shows "porn and prostitution" because at one point that's what your website served. Was sverken.se ever in the hand of shady domain parking services that advertised porn services?
Strangely enough, the Internet Archive only saved the safe-for-work version (records start in Jan 2025, so the misdeed must have occurred before this date) - from a cursory look at the domain registration history, it seems it was expired and unregistered (or parked by someone else) between July and September 2025.
Still not Google's fault or the action of malicious botnets. My suggestion is to try and clear your indexing history for this website through the Google Search Console (https://search.google.com/search-console/)