Why don't you link to git-scm circa 2009 (when Git started getting popular): http://web.archive.org/web/20090303081943/http://git-scm.com... No brand identity? Mascot (or whatever it is in the header) looks amateurish? No thought given ot typograph? And somehow Git managed to kick everyone's ass. Here's a hint how: by being better than all other version control systems and not by having the prettiest website.