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Comment by nadis | Hacker News Reader

> Most women spend a considerable amount of time and effort to appear younger and most men do not.

What are you grounding this claim in? Research? You own observations? It seems like you're adding to the original claims in the article but I'm not sure where you're getting your data or if this is just your opinion.

Anecdotally, I feel like there are quite a few male ceos who are loud and proud about their attempts to appear younger and beat aging (e.g. Bryan Johnson and all his followers, Andrew Huberman and folks following his protocols). I don't see the same for women (unless you're including folks like a Kylie Jenner etc. who are celebrities who got famous in part because of their looks / makeup taste etc.).

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I would have expected this to be exceedingly obvious to anybody who ever went to a shopping center, but anyways...

> The Global Anti-Aging Products Market size is [worth] USD 47.4 Billion in 2023

> Women Dominate Anti-Aging Products Market with Over 80% Share in 2022

https://market.us/report/anti-aging-products-market/

Thanks for the citation.

From the report you shared:

> "On the other hand, the Men segment, while smaller in comparison, is steadily gaining momentum. The growth in this segment is fueled by a rising awareness among men about skincare, supported by increasing marketing campaigns and product innovations tailored to men’s skin types. This segment is expected to expand as societal attitudes shift, and men increasingly prioritize grooming and skincare routines aimed at maintaining a youthful appearance."

I think is a more data-driven explanation of what I've observed, although you're right that women are the majority of anti-aging product consumers as defined by this report (seems like mostly skincare and cosmetics, makes sense).

> The Global Anti-Aging Products Market size is [worth] USD 47.4 Billion in 2023

That would work out to the average woman spending about $9 on it a year. So one might still question the 'most women' claim, unless these products are considerably cheaper than I'm imagining :)

I strongly suspect that the real story is "a small minority of women and an even smaller minority of men spend quite a lot on these things, the remainder of the population doesn't use them at all."

Exceptions prove the rule.. Those CEOs stand out because they care and unashamedly care; Pamela Anderson stands out because she doesn't.

Bit of a tangent but after reading your comment, I had to look up if Pamela Anderson is the CEO of anything...turns out she is, of a skincare company.

I guess my assumption (which may be wrong) is that Huberman and Johnson are not isolated figures but rather wildly popular figures with followings of millions of men who want to do what they do and be more like them when it comes to longevity etc.

Wanting longevity and wanting to look younger are related but distinct things.

Huberman’s and Johnson’s niche seems to be telling people how to live longer and feel better, not really how to look younger. Huberman sports a very gray beard. He’s not trying to pretend he’s in his 20s.

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