Vagueposting out of necessity: I worked at a different company that made popular consumer products and had leadership with technical backgrounds. That company also went through a period of trying to lock down the platform for profits, which everyone hated.
The root cause was that the technical leadership had started to think two things: That their customers were so loyal to the brand that they wouldn’t leave, and that the customers weren’t smart enough to recognize that the artificial restrictions had no real basis in reality.
I remember attending a meeting where the CEO bragged about a decision he made that arbitrarily worsened a product for consumers. He laughed that people still bought it and loved it. “Can you believe that? They’ll buy anything we tell them to.” was the paraphrased statement I remember.
Of course, the backlash came when they pushed too hard. Fortunately this company recognized what was going on and the CEO moved on to other matters, leaving product choices back to the teams. I wonder if something similar happened with Synology.
Regarding employee morale: It was very depressing for me during this period to open Hacker News and see threads complaining about my employer. I can confirm that it spurred a job search for me.