Some context around what this is might be helpful.
People often surf the internet, or even chat with friends - to simply rediscover concepts. Noticing a word, "trust", for example, and thinking "ha, that's that word that explains most of the friction in our team". Then your mind starts coming up with all the associations related to the concept of trust and how it applies to your situation. "Time well spent" you think to yourself, often downplaying the tax that you have to pay.
This application is an attempt to gather some of those keywords without all the extra noise. To help a user to register information from his experience, to find connections and to get new perspectives on ordinary things.