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The simulation/rendering rule is only for "Hardware and Product Design Projects", not software.

I also think that delivered software is a product. I doubt kickstarter would allow SaaS at all (it would be interesting to see what kind of products get rejected during the submission reviews).

Are you sure? Software could conceivably fall under "Product".

From the comments in the linked blog, there was this comment "The new guideline prohibiting renderings applies only to projects categorized as Product Design or Hardware. Other categories, including Games, are not affected."

which came from Kickstarter's community manager.

Everything on the site could conceivably fall into "Product".

It seems fairly clear to me that they are just trying to prevent these kind of shenanigans: http://blogs.reuters.com/felix-salmon/files/2012/09/bulbs.jp...

http://blogs.reuters.com/felix-salmon/2012/09/18/kickstarter...

There are a bunch of obvious technical mistakes in that, not least of which is that you're not effectively buying a WeMo and getting the bulb for free; only the more expensive master bulb will have WiFi support and the rest will talk to it over much cheaper 802.15.4 mesh networking.

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