I still remember fondly when we paid for two, and only two streaming services. Netflix for movies and older TV shows, Hulu for current TV (usually only a day behind cable). It felt good -- using two definitions of that word. It felt good-as-in-right that I didn't have to pirate content anymore, because two reasonably priced services were worth the money, and it felt good-as-in-satisfying because everything we cared to watch was at our finger tips (we've never cared about sports.)

I know Disney is not solely to blame for the state of affairs, but all the services seem to be racing headlong back toward the cable model: subscribing to bundles of crap I don't want, just to watch a couple of things I do want.

They say piracy is not a pricing issue, its a user experience issue. I'd say we have both issues, and that if it hasn't already, piracy will win this particular race -- yet again.

Shutting down the standalone Hulu app. The Hulu brand is expanding internationally, and Hulu content will be merged into the Disney+ app.

What a branding disaster.

Disney+ is the name of the app, within which there is Disney+ the _subscription service_ and Hulu, the _former_ app and current content platform/subscription service?

Source: https://thewaltdisneycompany.com/hulu-global-brand-disney-pl...

> Hulu Becomes Global General Entertainment Brand

How does this equate to "Shutting Down Hulu"?