I just wanted that someone mentioned these Arduino-likes in the comments. I suspect many of you have come across them though.
I've been using Teensy devices for over a decade and have always had it just recognize the device as if it were a USB to serial adapter and I can talk to it as what I'd call "serial over the USB port". But that obviously doesn't involve what I think software people usually mean when they're talking about firmware debug -- which usually entails stepping through execution, right?
I'm used to just printing debug statements to the Serial.println() function, I learned on the 8051 where the best bet was to toggle different pins when code lines are passed, so even Serial.println() was a huge step up.
On a "normal" arduino, an FTDI chip on the board handles the job of exposing a serial adapter to your computer over USB. The atmel chip on the other side of the FTDI chip runs your code and getting serial out from your firmware is a short codepath which directly uses the UART peripheral.
On a teensy, there is still a secondary chip, but its just a small microcontroller running PJRC code. This microcontroller talks over the debug pins of the main chip, and those pins aren't broken out (at least back when I last used a teensy). Despite covering the debug pins, this chip only handles flashing and offers no other functionality. Since there is no USB serial adapter, for hobbyists trying to use it for running code with an arduino HAL, the HAL has to ship an entire USB driver just for you to get serial over USB. And this itself means you can't use the USB for other purposes.
For advanced users, this makes debugging much harder, and god forbid you need to debug your USB driver.
It's kind of just a bunch of weird tradeoffs which maybe don't matter too much if you are just trying to run arduino sketches on it but it was annoying for me when I was trying to develop bare metal firmware for it in C.
But high chance they will look it up on Amazon/Ebay/whatever e-store and buy a clone without knowing.
You ask for an Arduino, and the follow up question is: 'genuine or generic?'.
I don't think the Arduino trademark is that valuable, it's already well underway genericization.
Arduino is open sourced in hard and software which allows this cheap cloning to exist. It also helps a lot with software and docs, which makes it cheaper for them.
Also a million dev kits is unrealistic for vast majority of companies 5-20k is more the number I hard.
To me it sounds like maybe 10 software engineers for a year. You gotta do a bootloader, test it out thoroughly, setup compiler to work, glue all the pieces together, write the missing pieces, test it all some more…
It’s expensive…
Hah! I like to underestimate scope as well, but this is really something else. Definitely a competent engineer could make something like this. But a couple of months maybe. You won't even read the documentation for the chip in a day.
I have actually done embedded engineering in the past and I was being generous with "a day." Skimming a datasheet is a skill and it certainly will not take a day to get the information you need off of it.
Even the simplest peripherals can bite back if you are not careful and you don't test the edge cases. AVR's are indeed quite simple, but if you try to build stuff other people will use, things need to be polished.
I actually do embedded engineering. I'm doing it right now! More on the SW side than the PCB design side, and, again, this is quite an exaggeration from your side, saying you could do it in a day.