Ugh, I feel like "games" as we know and love them are dead.
Now all that's left are Pavlovian "entertainment" products designed to suck money away from consumers.
Its not a coincidence the gambling industry (which is just a stochastics variant of your thesis) is called the "gaming industry"[1]. There is nothing more pavlovian than a "player" who takes a 92% payout to stick quarters in blinking-box for a couple of hours.