The problem isn't that the technology is new and exciting and people are getting carried away, the problem is the technology.
Hard disagree. Technology is a tool. Tools don’t do anything without a human in the loop, even if to initially run an autonomous system.
Even technology like guns and nukes are not inherently bad. Can we be trusted to behave ourselves with such tools? I would argue “no”.
Technologies may not seem inherently bad, but it they tend to be used in bad ways, the difference is minimal.
Deepfakes have practically no positive use and plenty of potential for abuse. They're not a neutral technology. They're a negative social outcome from what might be a neutral technology (ML).
The problem is that the potential for truly positive stuff is minimal and the potential for truly awful stuff is unlimited. That's even ignoring the fact that the massive energy and water costs of these technologies is going to be a massive ecological disaster if we don't get it under control - and we won't, because the billionaires running these systems donate millions to the politicians voting against these protections.
Ban deepfakes.
The fact that we cannot trust humanity to behave with such tools means that the tool (or maybe the tool being accessible) is the problem.
Take care of your kids parents. I can't imagine growing up/parenting with this bullshit.