I'll bet $100 they're seeing an opportunity to dethrone Google as the entrance point to the web and this is a big part of it.

It feels like OpenAI's mission has changed from "We want to do do AGI" to

"it'll be easier to do AGI with a lot of money, so let's make a lot of money first" to

"we have a shot at becoming bigger than Google and stealing their revenue. Let's do that and maybe do AGI if that ever works out"