A bit underwhelming when you see what's actually on offer. "Apps" are really just MCP servers, with an extension to allow returning HTML.

A lot of the fundamental issues with MCP are still present: MCP is pretty single-player, users must "pull" content from the service, and the model of "enabling connections" is fairly unintuitive compared to "opening an app."

Ideally apps would have a dedicated entry point, be able to push content to users, and have some persistence in the UI. And really the primary interface should be HTML, not chat.

As such I think this current iteration will turn out a lot like GPT's.