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Sharpie is special and can make one thing essentially forever.

It was a surprise learning how applicable your statement is when I was selling technology products into consumer packaged goods (CPG) companies. Consumer preference is very hard to change once it is established, and leading CPG companies spend an enormous amount establishing that preference.

I was surprised how bad Sharpie markers were, when I first came across them here in Europe a few years ago. I had started hearing the word, where we used to say "permanent marker".

But the smell! Yuerk. I don't know what it is, but I find it awful. The smell is the only problem, but as far as I'm concerned it's enough that I'll never buy another.

The similar-quality European or Japanese permanent markers don't smell anywhere near as bad, but have surely lost market share here due to Sharpie's effective marketing.

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