You make it sound as if customers hand away money to a shady stranger who quickly disappears, and that the entire point of the company is to trample employees into the dirt. I have a hard time believing this, especially after all of the examples given in the article.
http://www.facebook.com/home24.my?filter=2
This is what they do in many cases. Comments about refunds can be found on FB page of virtually all ecommerce operations.
With regards to employees, imagine you live in the developing world, you have a well paying job at a mobile company. The sort of job 95% of the population will kill for.
Rocket shows up, doubles your salary. You quit your job and join rocket. One month later, they decide they are shuttering operations. You are fired through no fault of yours.
This may be fine (actually it isn't) in the developed world but is terminal to career and financially disastrous in emerging markets where job market is not liquid, job opportunities are prized and one individual sustains an entire extended family.