New terminology may sound strange to people who are not familiar with it, but if people start to adopt it, it becomes a normal and accepted word. Basically every word has gone though this process at some point.
And brand names are often witty puns or irrelevant words, intentionally. Using descriptive words for a brand is legally a bad idea, because this can disqualify you for trademarks. The point of trade marks is to uniquely identify the offering -- if you named it descriptively you risk losing this. Apple computers are not fruit, and Windows computers are not transparent glass. If you named your computer "computer" you wouldn't have a brand, and nobody would be able to know what to refer to your computer.
Your point about "serverless" I can understand, but "Flight control" seems like a great name for a product like that.